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The SWOT Team to the Rescue—Proactive Planning for Insurance Brokerages
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Your competitors know what your strengths and weaknesses are. Use the SWOT Diagnostic Tool to stay ahead of the game!

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an essential planning tool that gives you key insights into your business. In a constantly changing environment, staying on top of your business’s strengths and weaknesses allows you to respond proactively to threats and capitalize on opportunities as they arise.

In this dynamic and interactive seminar, Jo Anne shows you how to identify important factors linked to business success or failure, add structure to your decision-making process, and share insights with your front-line brokerage staff.

Jo Anne MitchellJo Anne Mitchell, Effective Training & Communications Plus
Jo Anne is the founder and owner of Effective Training & Communications Plus, which provides training and consulting services exclusively to the general insurance industry. Thousands of insurance professionals from across Canada have taken part in Jo Anne’s seminars and webinars, and benefited from her 25 years of experience as a broker, marketer, program developer, and trainer.


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