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Small Business Marketing and Sales Certificate
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Course Description

20.5 CE credits for General, Adjuster, Accident & Sickness, and Life licenses
approximately 20.5 hours, $299.00 (prices may change without notice: consult the VuBiz website)

Access a wide range of information ranging from internet and social-media basics to both fundamental and complex marketing concepts, teaching you how to research and target your marketing initiatives properly, grow your prospect base, and improve your customer relationships.

6 Required Modules

Marketing
  • Marketing basics
  • The marketing mix
  • Marketing and customer service
Social Media Marketing
  • Key attributes in different social-media sites
  • Key components of a social-media marketing plan
  • Non-traditional approach to marketing
Fundamentals of Web-Based Marketing
  • Increasing web traffic
  • Marketing basics for websites
Creating Valuable Customer Relationships
  • Client expectations
  • Elements of building rapport
  • Strategies to develop a customer focus and avoid negative messages
Sales Skills
  • Sales basics
  • Cold calls
  • Business finance basics
  • Strategies for meeting goals
  • Identifying and avoiding burnout
Personal Skills Development
  • Communicating negative messages
  • Individual listening skills
  • Communicating non-verbally
  • Enhancing your speaking skills
  • Presentation skills
  • Email etiquette
  • Effective business writing
  • Report organization and presentation

Questions? Comments? Suggestions?

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