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Leveraging Social Media: Tips, Tricks, and Targeting
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Leveraging Social Media: Tips, Tricks, and Targeting

Social media and digital marketing lets you drill down and reach the right people, at the right time, for a fraction of traditional marketing costs. Where should you start—Facebook, Snapchat, Instagram? What works? What doesn't? What social media do your people use? How can you reach them without wasting time, energy, and resources? Members $95 / Non-Members $145

2017-10-19
When: Thursday, October 19th, 2017
9:30 - 11:30 AM
Where: Canada
Presenter: Kat Macaulay
Contact: Tara Keohan
1-800-318-0197


Online registration is closed.
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Objectives

Get going online with bite-size, actionable ideas that you can begin applying right away to reach your clients and improve your bottom line.


2.0 CE credits for General, Adjuster, Accident & Sickness, and Life licences

Topics

  • Solid marketing, communications, and advertising basics
  • Reaching the right people, at the right time
  • Key tactics and trends
  • Tools that can save you time and money
  • Effective and efficient online practices

Who should attend

Sales and service brokers and agents


Price

Member $95
Non-Member $145

Kat Macaulay, BA, ADpPR

Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. Having worked on several social media and digital marketing programs across industries from insurance to real estate, she’s no stranger to what works and what doesn’t. With experience in government, not-for-profit, and corporate organizations, she’s worked with some of the world’s largest brands and has counseled dozens of senior leaders. She has designed and developed marketing programs from scratch, helping companies increase visibility and bottom lines. She’s had the privilege to work on a LinkedIn sales pilot program, give talks about Snapchat, and train organizations on leveraging social media internally and externally. Additionally, Kat has also written columns and been interviewed by insurance journals such as Insurance Business and Canadian Underwriter.

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