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Alberta Broker Magazine
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The Alberta Broker is the official publication of IBAA, published six times a year.

Keep informed about issues, events, and education for brokers throughout Alberta.

For non-members, IBAA provides 1 complimentary copy to sponsors and 3 complimentary copies to advertisers. Additional copies are available via subscription. Download Subscription Form.


The Alberta Broker, Aug.-Sept. 2017 The Alberta Broker, August–September (members only)

Destination: Success
How and why you should sell travel insurance (p. 10)

  • Tenant insurance offers such inexpensive peace of mind—make sure your clients don’t ignore the risks (p. 16)
  • Insurance consumers want to do business with you the way they do with Amazon (p. 24)
  • Did you know that education can help you live longer and make more money (plus 8 other benefits)? (p. 30)

The Alberta Broker, June–July (standard PDF)

Let’s Talk
A conversation with IBAA’s newly elected president, Gerry Baert—
spoiler alert: he has a lot to say (p. 16)

  • Did you know there’s an exception to the rule that vehicle owners are vicariously liable for those who drive their vehicle? (p. 4)
  • Prevent your best talent from leaving (p. 8)
  • Convention Photo Gallery (p. 30)

The Alberta Broker, April–May ((standard PDF))

Google the Future
A conversation with IBAA convention keynote speaker Fab Dolan, Head of Marketing for Google Canada (p. 18 followed by a complete convention guide)

  • Come out of your shell—Tips for reluctant networkers (p. 28)
  • Should you take CAIB courses in person or online? (p. 34)
  • How tech-current are Alberta’s brokerage? (p. 40)

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The Alberta Broker, February–March (standard PDF)

The Break Up
A “no-pulled-punches” account of why some clients choose to leave their insurance brokers (p. 10)

  • An interesting case about when an insurer has a “duty to defend” (p. 6)
  • The social media world continues to evolve at a breakneck pace—read what industry experts anticipate as the medium’s top trends for 2017 (p. 16)
  • All brokers need to earn 15 CE credits annually—what they need and how they get it is an entirely different matter (p. 28)


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The Alberta Broker, December 2016–January 2017 (standard PDF)

Rebuilding Fort McMurray
Stories from the Industry's Perspective

  • With the Liberal government undertaking an “in-depth review” of the Bank Act, brokers must take action to protect consumers (p. 18)
  • Through the effort to help Fort McMurray recover, what have we learned? (p. 20)
  • How brokers can help Fort Mac clients (or any clients who have suffered a catastrophic loss) be proactive in the claims process (p. 26)

The Alberta Broker, October–November (standard PDF)

Cyber Risk—Know. Prevent. Protect. What risks does the cyber world pose to you and your clients’ businesses? How can you prevent cyber losses, and what insurance protection is available should the worst happen?
(p. 16)

  • Tick. Tock. Delaying the sale or purchase of a brokerage could cost more in taxes (p. 15)
  • Beware: That marketing slogan may sound good but can pose an E&O risk (p. 28)
  • Plan your fall education (p. 36)

The Alberta Broker, August–September (standard PDF)

Resistance is futile—doing business in the digital world is “The New Normal” (p. 16)

  • It’s been five (long?) years since George Hodgson became IBAA’s CEO. Here’s what he’s observed (p. 14)
  • A hard market can deliver some tough lessons (p. 28)
  • “Northern Exposure” is back. Portage Mutual’s Tracy Fata takes on the Northern Alberta who-what-where beat (p. 32)

The Alberta Broker, June–July (standard PDF)

Julia Marshall is taking on her role as 2016–2017 IBAA president with a focus on the opportunities and challenges that technology presents to the broker channel. Learn more about Julia and her take on industry issues (p. 16)

  • It’s IBAA membership dues renewal time. … what exactly does your association do? (p. 12)
  • Selling or merging a brokerage? Have you considered E&O implications? (p. 29)
  • For your clients: six coverages to check for in their boat insurance policies (p. 38)

The Alberta Broker, April–May (standard PDF)

Interview with Richard Bartrem, VP Marketing Communications
How WestJet differentiates itself by connecting with, and caring for, passengers and the public … and how insurance brokers can, too. (p. 22)
  • The who, what, and where (which add up to the why) of the 2016 IBAA convention, including a head start on the CEO panel Q&A and some networking tips. (p. 21)
  • PYIB’s Jonathon Brown poses the question: What value do you bring? (p. 20)
  • Have or want commercial clients in the cargo transportation business? Peter Rogers and Pat Hagel of Rogers Insurance review the information you and your clients need to know to ensure proper coverage. (p. 44)

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