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Canadian Professional Insurance Broker (CPIB)
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CPIB Program Objectives

  • Challenge yourself in this flexible and specialized university-level designation program (3 mandatory courses and 3 electives) developed for brokers by brokers
  • Develop your potential by specializing in Personal Lines, Commercial Lines, or Broker Management
  • Explore new issues and perspectives through business, analytical, and insurance skills that will be adaptable in a number of environments
  • Take all 6 courses to earn your designation, or take individual courses to sharpen your professionalism in a particular area
CPIB Testimonials

CPIB Course Descriptions

Prerequisite: CAIB or AIIC/CIP (Chartered Insurance Professional)
CPIB is a prerequisite for IBAA's BBA and MBA. While not a prerequisite for CCIB, CPIB certainly helps with the exams.

Choose one of 3 CPIB streams: Personal Lines, Commercial Lines, or Broker Management. Declare your stream at any point during the course (but ensure your electives and mandatory courses match the stream).

CPIB Mandatory Courses

Courses Defining the Stream (Choose 1 of 3)
Advanced Personal Lines
20 CE credits for General and Adjuster licences

This course expands on personal-lines information learned in CAIB 1 to prepare brokers for more complex issues that face insurance brokers on a daily basis.

  1. Building Self-Confidence (power of insurance, attitude, time management, tools of the trade)
  2. Selling to Your Prospect Profile (steps in the selling process that make buying easier)
  3. Beyond the IBC Residential Forms (major differences in wordings, placing a homeowners policy)
  4. Beyond the IBC Residential Liability Form (major differences in homeowners forms, umbrella wordings, definitions, insuring agreement, coverage, limits, & exclusions, conditions)
  5. Seasonal & Secondary Residences (comparing wordings, dwelling building & personal property)
  6. A Home-Based Business (what residential policies provide, business property, business liability, home-business extensions, eligibility requirements, who is a prospect, coverage)
  7. Dwelling Heating Systems (common heating systems & terms, central systems, space heaters, wood stoves, oil tanks)
  8. Risk Management & Underwriting (steps in the risk management process, goal of underwriting, the underwriter, underwriting residential policies & specific perils)
  9. Case Studies
Advanced Commercial Lines
20 CE credits for General and Adjuster licences

This course expands on commercial-lines information in CAIB 2–3 to prepare brokers for more complex issues that face insurance brokers on a daily basis.

  1. Property (underwriting & submissions, leases, warranties, bylaws, risks, moral hazards, course of construction)
  2. Liability (coverage, exposures, products liability, extensions, claims made, umbrella legal liability)
  3. Miscellaneous Coverage (equipment breakdown, E&O, environmental impairment, types of industries at risk)
  4. Financial Analysis (financial statements & analysis, annual reports, sources of capital, financial ratios)
  5. Financial Application (business interruption, D&O, contract bonding)
  6. Emerging Coverage (employment practices liability, cyber liability)
  7. Risk Management (in the sales process, broker’s role, types of risk, risk-management strategies, corporate risk review)
  8. Proposals & Presentations (sales proposal objectives, strategy, writing, formats, & issues, oral presentations, speech techniques, underwriting submissions)
  9. Sales (products, services, relationships, training, persuasion, negotiations, commitment)
  10. Account Management (client relationship levels, self-limiting behaviours, choices, market segments, client thoughts, competition, loyalty, time usage, account retention, client satisfaction)
Business Strategies for the Canadian Insurance Brokers (Brokerage Management)
22 CE credits for General and Adjuster licences

This course expands on CAIB 4 to develop best practices in brokerage management.

  1. Strategic Leadership
  2. Financial Management
  3. Human Resources
  4. Inside the Brokerage: Operations Manual, Systems Integration, E&O Control, Privacy, Emergency Preparedness, Office Safety & Security (Crime)
  5. Sales & Service
  6. Marketing Strategies
  7. Strategic Communication
  8. Growth, Valuation, & Perpetuation
Courses Required for All Streams
Law & Ethics
22 CE credits for General, Adjuster, Accident & Sickness, and Life licenses

Courts increasingly hold professionals in the marketplace to high standards of care. This course shows brokers the rapid changes in the legal climate and the growing influence of ethical considerations in the business world. Topics include basic and business law, professional ethics and codes of conduct, personal and organizational ethics, client-based responsibilities related to common law, third-party-based responsibilities related to common law, risk-management strategies that protect the broker, corporate law, business contracts, employment contracts, e-commerce, privacy issues and legislation, and employer-employee relationships.
Claims Management & Administration
20 CE credits for General, Adjuster, Accident & Sickness, and Life licences

This course takes an advanced look at the claims process from the perspective of an insurance broker. Topics include brokerage and claims management, human experience related to claims and communication, rights and responsibilities of the insured, rights and responsibilities of the insurer, rights and responsibilities of the public, claims by assignees and third parties, the claims process in the legal system, bad-faith claims, punitive damages, alternate dispute resolution, and recent developments and future directions.


Separate exam registrations are required for all IBAC designation courses. We strongly recommend taking our full CPIB course before its exam, but course registration is no longer required for exam registration.

All exam registrations are pending approval from the IBAA.

Study Options, Prices, & Continuing Education (CE) Credits
As well as year-round self-study, some mandatory course now have live online classes. Prices depend on the study method.

What Are the CPIB Electives and How Do They Work?

Questions? Comments? Suggestions?

Contact us.

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2017-11-27 » 2017-12-08
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