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Strategic Management Certificate
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Course Description

7.0 CE credits for General, Adjuster, Accident & Sickness and Life licenses
approximately 7.0 hours, $39.00 (prices may change without notice: consult the VuBiz website)

This management advice, designed for The Society of Management Accountants of Canada, has helped entrepreneurs, managers, and accounting professionals in companies of all sizes improve their profitability and respond more effectively to change.

Learn innovative management strategies related to next-generation enterprise, customer-profitability analysis, balanced scorecard, process management, strategic partnering for profit, and implementing self-directed work teams.

Hone your skill in innovation, organization, strategic planning, business management, and teamwork.

6 Required Modules

Enabling the Next Generation Enterprise
New market realities require fundamental changes to the way we create, produce, and distribute goods and services. Find out what your organization must do to become a successful next-generation enterprise (NGE) and the role that management accountants can play in the development of competitive organizations.
  • Three core attributes of an NGE and the differences between an NGE and a traditional organization
  • Five key steps to help you transform a traditional organization into an NGE: strategic repositioning, speed, selling solutions, leveraging information and knowledge, and creating a migration strategy
Customer Profitability Analysis
Analyze the profitability of your customers to improve your bottom line. Exceeding customer expectations is a worthwhile goal, but, for long-term corporate viability, the expectations must be exceeded profitably. Discover how real companies have used customer profitability analysis to increase customer revenues and decrease customer costs.
  • The meaning of the term “customer profitability analysis” and its three goals
  • The relationship between customer satisfaction and corporate profitability
  • Potential barriers to gain company-wide support in implementing customer profitability analysis
Applying the Balanced Scorecard
Use the innovative balanced scorecard to improve your organization’s decision making. The balanced scorecard mixes financial and non-financial indicators about a wide range of concerns, including customers, internal processes, organizational learning, shareholder value, quality, and community relations.
  • Components, benefits, and three main uses of the balanced scorecard
  • Three popular models for developing a balanced scorecard
  • Five key stages in implementing the balanced scorecard
  • How organizations implement and apply the balanced scorecard
Implementing Process Management
Learn how process management can create and sustain a competitive advantage for your organization in today's dynamic global market. The goal of process management is to coordinate the flow of interconnected activities that produce value for the customer. Because process management emphasizes horizontal work flows and encourages cooperative efforts, it enables organizations to increase the speed and effectiveness of response to change.
  • Concepts and the four elements that underlie process management
  • Four phases in implementing process management and their challenges
Strategic Partnering
Learn how cooperative, rather than competitive, business relationships can benefit large and small organizations.
  • Potential advantages, risks, and three main objectives of strategic partnerships with suppliers, customers, and even competitors
  • Management issues associated with partnering
  • The role of partner selection in forming a successful partnership
  • Comparison of strategic fit and operational fit
Implementing Self-Directed Work Teams
Discover how Self-Directed Work Teams (SDWTs) can increase motivation, productivity, and quality in your organization.
  • “Self-directed work teams” and their five characteristics
  • Benefits and potential challenges of SDWTs to organizations
  • Key functions of management accountants in the implementation of SDWTs and five stages in implementing SDWTs

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