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Gear Up for the WHL 2014 - 2015 Season
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Dear Member,

Brokers across Western Canada are again getting ready to share in the excitement of the WHL season. Here’s how you can bring WHL hockey action into your offices:

WHL jerseyHold a jersey contest. Hopefully, you've purchased an official jersey of your favourite WHL team because the purchase deadline was January 16. Remember to display it in your office February through April and invite your customers (and potential customers) to enter to win it. On April 12, draw a name and award the prize jersey to your winner. Then enter your winner’s name in IBAA’s A.B.-wide contest for the grand prize of a trip for two to Quebec City to attend two games of the MasterCard Memorial Cup. A total of four trips for two will be awarded—one in each Western province.

Bring hockey action into your office. Display the highlight goals of the WHL regular season on your office monitors. To get a weekly video of WHL goal highlights, visit News—Brokers in the Community

Do your own thing. Add your own elements to these promotions. For example, augment the jersey with other prizes, displays or office activities.

Show your colours. A “proud sponsor” decal will be sent to you soon.

There’s more…
  • Insurance Goal of the Game — During WHL regular-season games, insurance goals scored are announced to fans as “Brought to you by the insurance brokers of Western Canada.”
  • Player Safety Program — Thanks to additional support from Wawanesa Insurance, brokers are also sponsoring the WHL’s new Player Safety Program. This series of training videos will help mitigate player injury and concussion — a serious issue often caused by poorly fitting equipment, especially when used gear is handed down. In the videos, a WHL trainer demonstrates the proper fit for hockey equipment. Brokers can help pass these training aids on to coaches and parents in their communities. These training aids will debut early in 2015.

The WHL sponsorship by the four Western broker associations is now in its third year and is even bigger, with more opportunities for eligible member brokers to use their clients’ love of hockey to talk about broker value. Thanks go to Wawanesa Insurance for its contributions to this sponsorship.


Robyn Young, BIP Committee

Download the Jersey Contest Order Form

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