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Social Media 101: Setting Up Your Social Media Castle
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Social Media 101: Setting Up Your Social Media Castle

Are you new to social media? It's the best new way to reach clients and prospects, so you'd better develop digital smarts. Learn how to set up that Facebook Business page or LinkedIn page and what to do next to draw people to your company. Members $95 / Non-Members $145

2018-01-23
When: Tuesday, January 23rd, 2018
9:30 - 11:30 AM
Where: Canada
Presenter: Kat Macaulay
Contact: Tara Keohan
1-800-318-0197


Online registration is closed.
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Objectives

The maxim that "home is your castle" can aptly be applied to social media. You can't control everything that goes online, but you can set yourself up for success with the right training. In this hands-on webinar for beginners, get step-by-step instruction on how to set up your social media channels and use them to support your overall business objectives, whether that’s brand awareness, customer support, or lead generation.


2 CE credits for General, Adjuster, Accident & Sickness, and Life licences

Topics

  • Learn how to optimize and use key social media sites
  • Learn fundamental social media management tools
  • Learn efficient and effective methods of online communication

Who should attend

Sales and service brokers and agents


Price

Member $95
Non-Member $145

Kat Macaulay, BA, ADpPR

Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. Having worked on several social media and digital marketing programs across industries from insurance to real estate, she’s no stranger to what works and what doesn’t. With experience in government, not-for-profit, and corporate organizations, she’s worked with some of the world’s largest brands and has counseled dozens of senior leaders. She has designed and developed marketing programs from scratch, helping companies increase visibility and bottom lines. She’s had the privilege to work on a LinkedIn sales pilot program, give talks about Snapchat, and train organizations on leveraging social media internally and externally. Additionally, Kat has also written columns and been interviewed by insurance journals such as Insurance Business and Canadian Underwriter.

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