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Next Level Social Media: Beyond the Basics
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Next Level Social Media: Beyond the Basics

Now that you’ve set up a Facebook Business Page or LinkedIn profile and know the basics, what do you do next? How do you drive people to your page? How do you increase your audience and attract new prospects? Members $95 / Non-Members $145

 Export to Your Calendar 2018-03-06
When: Tuesday, March 6th, 2018
9:30 - 11:45 AM
Where: Canada
Presenter: Kat Macaulay
Contact: Tara Keohan
1-800-318-0197


Online registration is available until: 2018-03-06
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Objectives

People love to complain about insurance. According to new research, consumers also believe it’s an industry that needs the most help online. Are you focused on brand awareness, learning customer insights, enhancing customer service, or generating new leads? Learn how take a proactive approach to social media. Discover how to develop a proven strategy with advanced tactics that’ll help you navigate and leverage social media in ways that matter to your customers, business, and bottom line.


2.0 CE credits for General, Adjuster, Accident & Sickness, and Life licences

Topics

  • Developing an integrated social/digital strategy
  • Advanced training on key social platforms such as Facebook, Twitter, and Instagram
  • Learning how to grow your audience
  • Learning how to increase consumer brand awareness and leads

Who should attend

Sales and service brokers and agents, owners and managers of social media accounts


Price

Member $95
Non-Member $145

Kat Macaulay, BA, ADpPR

Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. Having worked on several social media and digital marketing programs across industries from insurance to real estate, she’s no stranger to what works and what doesn’t. With experience in government, not-for-profit, and corporate organizations, she’s worked with some of the world’s largest brands and has counseled dozens of senior leaders. She has designed and developed marketing programs from scratch, helping companies increase visibility and bottom lines. She’s had the privilege to work on a LinkedIn sales pilot program, give talks about Snapchat, and train organizations on leveraging social media internally and externally. Additionally, Kat has also written columns and been interviewed by insurance journals such as Insurance Business and Canadian Underwriter.

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