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Social Media: Covering Your Assets
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Social Media: Covering Your Assets

Is your organization active on social media? Do you have guidelines or policies to protect both employers and employees? Is there a process in place for responding to harmful comments or reviews? Learn how to successfully navigate the issues that can arise from your organization's social media presence. Members $95 / Non-Members $145

When: Wednesday, May 23rd, 2018
1:00 - 3:00 PM
Where: Canada
Presenter: Kat Macaulay
Contact: Tara Keohan

Online registration is closed.
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Social media has thrown a curveball at organizations small to large. At any time, without warning, you could be at the centre of a viral social media storm. Employees, vendors, customers, and clients can have a massive impact on an organization’s reputation and bottom line with just a simple post to Facebook, Twitter, LinkedIn, Snapchat, or Google. Learn how to weave social media into your business successfully and cover your ass(ets)!

2.0 CE credits for General, Adjuster, Accident & Sickness, and Life licences


  • Understanding employee and employer rights
  • Developing appropriate social media guidelines and training
  • Motivating and nurturing in-house brand and business advocates

Who should attend

All employers and employees—sales and service brokers and agents, owners, managers, and HR representatives 


Member $95
Non-Member $145

Kat Macaulay, BA, ADpPR

Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. Having worked on several social media and digital marketing programs across industries from insurance to real estate, she’s no stranger to what works and what doesn’t. With experience in government, not-for-profit, and corporate organizations, she’s worked with some of the world’s largest brands and has counseled dozens of senior leaders. She has designed and developed marketing programs from scratch, helping companies increase visibility and bottom lines. She’s had the privilege to work on a LinkedIn sales pilot program, give talks about Snapchat, and train organizations on leveraging social media internally and externally. Additionally, Kat has also written columns and been interviewed by insurance journals such as Insurance Business and Canadian Underwriter.

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