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Promoting Insurance to Value for Commercial Accounts
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Promoting Insurance to Value for Commercial Accounts

Discover the under-insurance zones in a typical commercial account and valuable tips for selling insurance to value. Save your clients from the inability to recover after a loss and yourself from the client’s blame. Members $95 / Non-Members $145

When: Wednesday, June 6st, 2018
9:30 - 11:45 AM
Where: Canada
Presenter: Jo Anne Mitchell
Contact: Tara Keohan

Online registration is closed.
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Following a property or liability loss, perhaps the most devastating news for commercial-lines policyholders is learning that they do not have enough insurance to cover the loss. The broker’s liability in a case of under-insurance will very much depend on providing evidence of sound business practices including consistent renewal review processes and thorough documentation of insurance discussions with clients.


Learn how to promote insurance to value, so you can protect your client and yourself.

2.0 CE credits for General and Adjuster licences


  • Under-insurance zones
  • Actual Cash Value, Replacement Cost, and Functional Replacement Cost
  • Co-insurance including Stated Amount Co-insurance
  • Impact of bylaws and building codes
  • Commercial tenants—their insurance obligations
  • Business income limits
  • Liability limits
  • Selling insurance to value

Who should attend

Commercial-lines sales and service brokers, managers, and team leaders


Member $95
Non-Member $145

Jo Anne Mitchell, CIP (facilitator)

Jo Anne is the founder and owner of Effective Training & Communications Plus, which provides training and consulting services exclusively to the General insurance industry. Thousands of insurance professionals from across Canada have taken part in Jo Anne’s seminars and webinars, and benefited from her 25 years of experience as a broker, marketer, program developer, and trainer.

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