Print Page   |   Contact Us   |   Report Abuse   |   Sign In   |   Sign Up
Leveraging Social Media: Tips, Tricks, and Targeting
Register Tell a Friend About This EventTell a Friend
Leveraging Social Media: Tips, Tricks, and Targeting

Social media and digital marketing lets you drill down and reach the right people, at the right time, for a fraction of traditional marketing costs. Where should you start—Facebook, Snapchat, Instagram? What works? What doesn't? What social media do your people use? How can you reach them without wasting time, energy, and resources? Members $110 / Non-Members $180

 Export to Your Calendar 2019-11-28
When: Thursday, November 28, 2019
9:30 - 11:45 AM
Where: Online via webinar
Presenter: Kat Macaulay
Contact: Rochelle Mighty

Online registration is available until: 2019-11-28
« Go to Upcoming Event List  


Get going online with bite-size, actionable ideas that you can begin applying right away to reach your clients and improve your bottom line.

2.0 CE credits for General, Adjuster, Accident & Sickness, and Life licences


  • Solid marketing, communications, and advertising basics
  • Reaching the right people, at the right time
  • Key tactics and trends
  • Tools that can save you time and money
  • Effective and efficient online practices

Who should attend

Sales and service brokers and agents


Member $110
Non-Member $180

Kat Macaulay, BA, ADpPR (facilitator)

Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. Having worked on several social media and digital marketing programs across industries from insurance to real estate, she’s no stranger to what works and what doesn’t. With experience in government, not-for-profit, and corporate organizations, she’s worked with some of the world’s largest brands and has counselled dozens of senior leaders. She has designed and developed marketing programs from scratch, helping companies increase visibility and bottom lines. She’s had the privilege to work on a LinkedIn sales pilot program, give talks about Snapchat, and train organizations on leveraging social media internally and externally. Additionally, Kat has also written columns and been interviewed by insurance journals such as Insurance Business and Canadian Underwriter.

more IBAA Courses and Events

2019-10-21 » 2019-10-25
Licensing Level 1 Immersion - Edmonton

How to Insure Non-Owned Auto

Featured Vendors

Online Surveys
Membership Software Powered by YourMembership  ::  Legal