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CPIB Business Strategies Self-Study
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Challenge yourself in this flexible and specialized university-level designation program (3 mandatory courses and 3 electives) developed for brokers by brokers. This course delves into the complex issues of brokerage management that face insurance brokers on a daily basis and defines the stream as Business Strategies. Members $200 / Non-members $410

 Export to Your Calendar 2020-07-01 to 2021-06-30
When: 24/7
12:00 AM
Where: Canada
Presenter: Self-Study course
Contact: Rob Barnes

Online registration is available until: 2021-06-30
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CPIB Program

  • Develop your potential by specializing in Personal Lines, Commercial Lines, or Broker Management
  • Explore new issues and perspectives through business, analytical, and insurance skills that will be adaptable in a number of environments
  • Take all 6 courses to earn your designation, or take individual courses to sharpen your professionalism in a particular area

Prerequisite: CAIB or AIIC/CIP (Chartered Insurance Professional)
CPIB or CAIB is a prerequisite for IBAA's BBA and MBA. While not a prerequisite for CCIB, CPIB certainly helps with the exams.

Choose one of 3 CPIB streams: Personal Lines, Commercial Lines, or Broker Management. Declare your stream at any point during the course (but ensure your electives and mandatory courses match the stream).

Course Description: Business Strategies for the Canadian Insurance Broker

  • applicable to CPIB stream Brokerage Management

22 CE credits for General, Adjuster, Accident & Sickness, and Life licences

This course expands on the brokerage-management information learned in CAIB 4 to prepare brokers for the complex issues that face insurance brokers on a daily basis. Chapters include objectives, case studies, tests, discussion questions, checklists, and forms.

Chapter 1: Strategic Leadership

  • Leadership and Management
  • Strategic Planning Overview
  • Steps in the Strategic Planning Process

Chapter 2: Financial Management

  • Corporate Reporting
  • The Financial Cycle
  • Benchmarking
  • Income and Expense Control
  • Quantitative Analysis
  • Sample Financial Statements
  • Preparing a Business Plan or Financing Proposal
  • Applying for Finance
  • Sources of Capital
  • Your Relationship with Your Lender

Chapter 3: Human Resources

  • The Human Resources Function
  • The Hiring Process
  • Managing People
  • Employment Law Issues
  • Dealing with Employee Problems

Chapter 4: Inside the Brokerage

  • Developing an Operations Manual
  • Systems Integration
  • Errors and Omissions Control System
  • Privacy
  • Emergency Preparedness
  • Office Safety and Security

Chapter 5: Sales & Service

  • The Broker's Duty of Care
  • Insurance Company Relations
  • Client Management
  • The Sales Process
  • Customer Relationships

Chapter 6: Marketing Strategies

  • Understanding Market Forces
  • Marketing Programs
  • Strategic Considerations
  • Directing the Marketing Message
  • Branding
  • Broker Identity Program
  • Management of Advertising and Promotion
  • Measuring Marketing and Advertising Effectiveness
  • The Best Advertising of All

Chapter 7: Strategic Communication

  • Communication Theory
  • Strategic Communication (Proactive)
  • Communicating with the Media (Proactive)
  • Communicating with the Media (Reactive)
  • The 4 Cs of Communication
  • Communicating with the Public
  • Communicating with Government Officials
  • Negotiating
  • Corporate Social Responsibility
  • Evaluation of Communication

Chapter 8: Growth, Valuation & Perpetuation

  • How Growth Is Measured
  • Growth through Networking
  • Acquisition/Alliances Valuation
  • Valuation
  • Perpetuation Strategies
  • The New Corporate Culture after Success

CPIB Exam (separate registration required)

Please note that you will also need to register online for your CPIB exam in order to complete the course. Book now or when you feel ready.

  • additional cost: $450 members / $900 non-members for first-time exam registrations

Go to the upcoming exam registration dates. For further information, see Exam Policies.

IBAC Designations

Please read the Terms of Reference for Obtaining and Using IBAC Designations.

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