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The Business of Brokering
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The Business of Brokering

Are you new to insurance or the conditions of a hard market? Do you want to have a better understanding of market conditions affecting insurance so you are prepared to discuss them when your customers are asking? Members $110 / Non-Members $180

When: Thursday, September 10, 2020
3:00 pm - 4:30 pm
Where: Online via webinar
Presenter: Tracy Harty
Contact: Jessi Zelinsky

Online registration is closed.
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It’s no surprise the industry is currently in a hard market. Knowing how to present the factors that are influencing the marketplace to customers can often be a challenge if you haven’t experienced these conditions before. And do you understand how Loss, Expense and Combined ratios impact insurance premiums and coverage availability? Would you like to have answers to your customer’s questions regarding why their premiums are going up? Then join us for this informative session to enhance your understanding of what a hard market means, why insurance premiums are going up and what the key ratios are and the brokers role in it all.


1.5 CE credit for General licences


  • The financial ratios impacting the Insurance Marketplace.
  • The Global Market - key factors plus a look at the relationship with Reinsurers.
  • The Local Market - What's impacting insurance premiums in Canada, in Alberta.
  • What's the Brokers role in all of this?
  • The changing landscape of insurance and customer expectations.

Who should attend

New and mid-level sales and service brokers


Member $110
Non-Member $180

Tracy Harty, CAIB, CIP, FCIP (facilitator)

With 34 years in the insurance industry, Tracy has a wide range of experience, working in a single-office brokerage in Calgary, large multi-office brokerages operating across Western Canada, and in business development for Aviva Canada. No stranger to IBAA, she served as Calgary local council chair and later as a director at large for several more years. Tracy obtained her CAIB, CIP, FCIP, Management Certificate, and Degree Minor in Workplace Learning (University of Calgary). Currently, as IBAA's in-house professional development facilitator, Tracy facilitates many of our CAIB, Licensing, webinar, and seminar courses, develops PD material, and shares her passion for insurance, life-long learning, and years of experience with all students.

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