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The Alberta Broker Magazine
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The Alberta Broker

The Alberta Broker is the official publication of IBAA, published six times a year.

Keep informed about issues, events, and education for brokers throughout Alberta.

For non-members, IBAA provides 1 complimentary copy to sponsors and 3 complimentary copies to advertisers. Additional copies are available via subscription. Download Subscription Form.

2018

The Alberta Broker, June-July 2018 - IBAA members only The Alberta Broker, June–July (members only)

Cover Story
Value Proposition
IBAA’s new president Paul VanderHooft aims to promote (and deliver) association value (p. 6)


Also inside

  • It’s dues time … want to know what you get in return for your membership dollars? (p. 18)
  • Why mentoring matters (p. 34)
  • 2018 IBAA convention coverage: see “Northern Exposure” (p. 4), “Chinook Country Report” (p. 26), and the convention Photo Gallery (p. 22)

The Alberta Broker, April–May (standard PDF)

Cover Story
The Customer Experience Puzzle
Solve It and Watch Your Business Grow!

Learn eight key factors that drive a great customer experience (hint: it’s different than great customer service) (p. 12)

Also inside

  • In case of emergency … are you ready? Share this important information with your clients (p. 7)
  • Get all the not-so-top-secret info on the 2018 IBAA convention (p. 23)
  • Advocacy is often touted as the primary benefit of associations like IBAA. How does IBAA put that mandate into action? (p. 32)

The Alberta Broker, February–March (standard PDF)

Cover Story
Building Business
Spring is coming (honestly!) and that means construction activity will be ramping up. From landscapers to general contractors, if you have (or want) construction industry clients, consider these important factors to serve them well. (p. 8)

Also inside

  • Overland water and earthquake, non-digital brokers, the broker channel in 5–10 years … find out what company CEOs had to say on these “Hot Topics” and more (p. 16)
  • The risk of advising your clients not to file a claim (p. 20)
  • How PYIB is working to attract new brokers and help them succeed (p. 28)

2017

The Alberta Broker, December 2017–January 2018 (standard PDF)

Cover Story
Making the Cut

David Chilton Named IBAA 2018 Convention Keynote Speaker What can you expect to hear from the famed Wealthy Barber author and Dragon? (p. 7)


Also inside

  • Court confirms duties of insurance brokers and applicants for disclosure of material facts (p.10)
  • Did we get it right in Fort McMurray? Industry leaders weigh in (p. 18)
  • Honing their craft—congratulations to the 2017 CAIB grads (p. 28). Send them a message to recognize their commitment to professionalism

The Alberta Broker, October–November (standard PDF)

Cover Story
Taking the Digital Plunge: A Step-by-Step Guide for Brokers

—Oh no, another technology article! Fear not, this one goes beyond dire warnings and focuses on ideas you can put into play today! (p. 12)

Also inside

  • A new crowd of fresh recruits is entering your workforce. Meet generation Z—Who are they? What do they want? How do you attract and manage them? (p. 6)
  • The crusade to cure cancer continues—find out what’s happening with WICC (p. 16)
  • A simple, low-budget way to motivate employees (p. 24)

The Alberta Broker, August–September (standard PDF)

Cover Story
Destination: Success
How and why you should sell travel insurance (p. 10)

Also inside

  • Tenant insurance offers such inexpensive peace of mind—make sure your clients don’t ignore the risks (p. 16)
  • Insurance consumers want to do business with you the way they do with Amazon (p. 24)
  • Did you know that education can help you live longer and make more money (plus 8 other benefits)? (p. 30)

The Alberta Broker, June–July (standard PDF)

Cover Story
Let’s Talk
A conversation with IBAA’s newly elected president, Gerry Baert—
spoiler alert: he has a lot to say (p. 16)

Also inside

  • Did you know there’s an exception to the rule that vehicle owners are vicariously liable for those who drive their vehicle? (p. 4)
  • Prevent your best talent from leaving (p. 8)
  • Convention Photo Gallery (p. 30)

The Alberta Broker, June–July (standard PDF)

Cover Story
Let’s Talk
A conversation with IBAA’s newly elected president, Gerry Baert—
spoiler alert: he has a lot to say (p. 16)

Also inside

  • Did you know there’s an exception to the rule that vehicle owners are vicariously liable for those who drive their vehicle? (p. 4)
  • Prevent your best talent from leaving (p. 8)
  • Convention Photo Gallery (p. 30)

The Alberta Broker, April–May (standard PDF))

Cover Story
Google the Future
A conversation with IBAA convention keynote speaker Fab Dolan, Head of Marketing for Google Canada (p. 18 followed by a complete convention guide)

Also inside

  • Come out of your shell—Tips for reluctant networkers (p. 28)
  • Should you take CAIB courses in person or online? (p. 34)
  • How tech-current are Alberta’s brokerage? (p. 40)


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The Alberta Broker, February–March (standard PDF)

Cover Story
The Break Up
A “no-pulled-punches” account of why some clients choose to leave their insurance brokers (p. 10)

Also inside

  • An interesting case about when an insurer has a “duty to defend” (p. 6)
  • The social media world continues to evolve at a breakneck pace—read what industry experts anticipate as the medium’s top trends for 2017 (p. 16)
  • All brokers need to earn 15 CE credits annually—what they need and how they get it is an entirely different matter (p. 28)

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Past Issues

The Alberta Broker welcomes articles about the insurance industry and its people as well as letters to the editor.

Contact Link PR Incorporated for editorial and advertising inquiries: phone 780–448–0936 or email albertabroker@linkpr.ca.

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more IBAA Courses and Events

2018-07-23 » 2018-07-27
Licensing Level 1 Immersion - Calgary

2018-08-13 » 2018-08-17
Licensing Level 2 Immersion - Edmonton

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