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The Alberta Broker Magazine
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The Alberta Broker magazine

News, events, trends, and advice for Alberta insurance brokers

The Alberta Broker welcomes letters to the editor and article submissions. Download the Editorial Guidelines.

The Alberta Broker magazine 2018–2019

The Alberta Broker, April-May 2019 - IBAA members only The Alberta Broker, April–May 2019 (members only)

Cover Story

Hot Fun in the Summertime

A change in season is your chance to shine! With the warmer months, clients begin to look forward to some fun in the sun—RV’ing, boating, entertaining, cottage life, and more. Read these tips to help you protect your clients from getting burned. (p. 10)

Also inside

  • eXplore what's in store at eXperience—IBAA 2019 convention (p. 20)
  • How to be the kind of boss people won’t quit (p. 26)
  • The Alberta case of an insured who argued to a have special mattress covered under Section B benefits (p. 36)

The Alberta Broker, February–March 2019 (Standard PDF)

Cover Story


What do two renowned digital transformation experts have to say about how business is changing? Don't wait until the convention to gain insights from this year's TWO keynote speakers (p. 8)

Also inside

  • What's at stake for insurers in the upcoming Alberta election? (p. 18)
  • Data standards could offer commercial-lines operations the same efficiencies that personal lines already enjoys (p. 26)
  • Find out what's been going on behind the scenes at IBAA (p. 30)

The Alberta Broker, December 2018–January 2019 (standard PDF)

Cover Story


Are You CLICK Worthy?
268 insurance broker websites were analyzed. More than 65% of visitors left within 10 seconds. What's missing? How does your website measure up? (p. 8)

Also inside

  • What’s the P&C’s economic footprint in Alberta? (p. 14)
  • Keeping wealth in the family—A case study (p. 22)
  • Do you have the skills of an “enlightened” business leader? (p. 26)

The Alberta Broker, October–November 2018 (standard PDF)

Cover Story


Keeping It in the Family
This new approach helps smooth the process of passing on family wealth. (p. 8)

Also inside

  • Alcohol + Drugs + Driving = A Costly Lesson (p. 14)
  • What has IBAA been doing on the members’ behalf? Get up to speed with this new column on our busy past few months (p. 26)
  • Are you stuck in a rut? (p. 30)

See Past Issues

About The Alberta Broker

The Alberta Broker is the official publication of IBAA, published six times a year by Link PR Incorporated in print and electronic format.

Our subscribers include over 3,700 brokers, as well as legislators, regulators, sister associations, IBAA sponsors, and industry partners.


Editorial: Annnette Hubick,
Advertising: Michele Schuldhaus, 780-910-2601 /—call or email to discuss your advertising strategy.


Be SEEN in the magazine that is READ by thousands of Alberta’s insurance brokers. The clickable ads in the Issuu interface go directly to the advertiser’s website. Download the 2019 Advertising Rate Card. Magazine advertisers receive up to three copies. Additional copies are available via subscription.

more IBAA Courses and Events

2019-04-22 » 2019-04-26
Licensing Level 2 Immersion - Calgary

2019-04-23 » 2020-03-24
Brokerage Leadership at Its Best

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