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About IBAA

Alberta bison


Our Mission

Our association is dedicated to preserving and strengthening the insurance broker.


Our Vision

To be a professional, progressive, and innovative association.


Our Values

  • Community: We help our members to be successful by actively participating in social communities throughout Alberta and fostering positive relationships with our members, the insurance community, and the public.
  • Integrity: We conduct our business with the highest standards of professional conduct and ethics, showing respect to everyone with whom we interact.
  • Innovation: We are committed to continuous learning and developing creative solutions to help improve our members' businesses, the insurance industry, and insurance practices. We foster a spirit of open-mindedness and enthusiastically work to stay relevant within our community and mitigate market risks.
  • Leadership: We demonstrate leadership in relationships, practices, advocacy, professional development, and technology while we collaborate with members, stakeholders, and those outside of our industry.
  • Respect: We treat others as we expect to be treated. We embrace diversity, welcome individuality, and believe those strengths can be utilized to support our association's goals and drive forward positive change. We listen to others and value different points of view.

What We Do For Our Members

  • We lobby with government insurance regulators and the insurance industry on behalf of our member brokers and the insurance consumers they represent.
  • We deliver quality, affordable, and accessible insurance education programs.
  • We provide member benefits, such as marketing and business support, E&O and Cyber insurance, and insurance products designed to boost our member businesses.

It All Started When ...

Insurance Brokers Association of Alberta (IBAA) started way back in 1921 as the "Insurance Agents Association of Alberta" (IAAA). The few by insurance brokers in business at the time came together to network, discuss common issues, and lobby on behalf of brokers. It became quite a powerful little group throughout the mid-20th century.


Today ...

IBAA is a not-for-profit trade association representing over 4200 members through about 260 individual brokerages, and working in over 550 offices throughout Alberta, the Yukon, the Northwest Territories, and Nunavut. Our members live and work in over 150 communities, support their local communities, and are closely connected with insurance consumers, their insurance issues, and the local economy.


Bipper: the trademark for brokers from the association IBAA is also a proud member of Insurance Brokers Association of Canada (IBAC), our national counterpart. Together, we believe that consumers are best served through insurance brokers who work to find the best coverage at the right price from a variety of insurers. Our association members are identified by the purple stylized symbol wrapped in a blanket that represents our dedication to insurance consumer protection and trust.

more IBAA Courses and Events

2018-09-24 » 2018-09-28
Licensing Level 1 Immersion - Calgary

2018-10-01 » 2018-10-05
Licensing Level 2 Immersion - Calgary

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