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Humanizing the Digital Experience
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IBAA Convention 2019 Education Session: Humanizing the Digital Experience

Tuesday, May 7, 10:15–11:15 a.m.

Jeff RoyThere are pivotal moments in every business category where success can be redefined simply by changing your perspective or angle of approach. That's what "top of the podium" digital companies such as Uber, Facebook, and Netflix have figured out—that digital technology and innovation does not give business owners a free pass to growth.

The consistent thread for every company that wants to build a tribe of raving fans is simple. Stop thinking "Digital Technology" and start creating "Emotional Relevance."

Join Jeff as he takes you under the hood and shares his team's path to humanizing the digital experience. Learn how they carved out their brand and how they implemented a multi-faceted digital strategy to evoke emotional relevance as a fundamental element of their customer journey.

Jeff Roy, Excalibur Insurance

bio forthcoming

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