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Keynote - WestJet: How a Care Culture Is Your Best Marketing Strategy
The corporate culture at WestJet is unique in that it permeates all departments and all functions—and it all begins with the notion of care—care for our guests, care for each other, and care for our company. Join keynote speaker Richard Bartrem, WestJet’s Vice-President of Marketing Communication, to discover how the notion of care at WestJet has created a resilient, customer-centred culture and a deep brand essence that resonates even as the company grows internationally.

Richard BartremRichard Bartrem, Vice-President, Communications and Community Relations, WestJet
Richard's responsibilities include internal and external communications, public relations, sponsorship, community investment, and creative services. He joined WestJet in 2005 as director, brand and communications. Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary, and Toronto. Richard left Unilever in 2000 and spent five years working for Astral Media in television in Toronto and was responsible for marketing for The Movie Network and Mpix brands. A native of Montréal, Richard now resides in Calgary with his wife and two children. His favourite WestJet destination is Maui, and he loves the free snack mix onboard the plane!
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