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The Omni-Channel Approach: How to Engage the Connected Consumer in 2017
Tuesday, May 9, 10:15–11:15 a.m.

There’s no one-size-fits-all solution to reach today’s customers. Some customers are turning to the web to shop for new products and services, searching around online for an hour before making a decision. Others want to speak to an agent at some point of the decision-making process. Focusing on any single channel—or even ignoring just one—can and is hurting some players in the industry. Adam Lyons, CEO of The Zebra, the most visited car insurance marketplace in the U.S., will discuss an omni-channel approach to engage connected customers in today’s competitive landscape.

Adam Lyons, CEO, The Zebra

Adam LyonsAdam Lyons is CEO at The Zebra, which he founded in 2012 and has grown into the nation’s highest trafficked car insurance comparison marketplace. Adam previously worked at Lloyd’s of London in commercial excess and surplus lines and as an underwriter at All Risks Ltd., one of the nation’s largest wholesalers. He holds a BBA with a specialization in Risk Management and Insurance from Temple University’s Fox School of Business. Adam was named in Forbes’ 30 Under 30 List in 2017, was a 2016 EY Entrepreneur of the Year finalist, was named to Inc. Magazine's 30 Under 30 list in 2015, and received the 2014 Empact100 Award at the United Nations.

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