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Course Description

5.0 CE credits for General, Adjuster, Accident & Sickness, and Life licenses
approximately 6 hours, $79.00 (prices may change without notice: consult the VuBiz website)

Learn more about marketing.

4 Required Modules

Marketing Basics

Learn the fundamentals of marketing, including basic marketing concepts, and areas of
specialization such as social marketing, the marketing of individuals, organizational marketing,
and real property marketing.

Marketing Opportunities

Identifying opportunities, profile and segment clients through market research, and examine consumer needs and wants.

The Marketing Mix

Find the right balance of product, place, promotion, and price. Learn ways to classify a product and map a life cyle. Examine distribution channels.

Marketing and Customer Service

Learn six key steps in setting up an effective customer service program: strategy, leadership, personnel, design, infrastructure, and evaluation.

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