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Leveraging Social Media & Nurturing Brand Champions
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Wednesday, May 9, 10:15–11:45 a.m.

Kat MacaulayKat Macaulay

Leveraging Social Media & Nurturing Brand Champions

From digital to big data, the business landscape is shifting. Perhaps the biggest shift is our ability to have two-way conversations between organizations and customers. Social media is a force to be reckoned with. It can be your greatest asset or a total liability. At any time, without warning you could be at the centre of a viral social media storm. Employees, vendors, customers, and clients can have a massive positive or negative impact on your reputation and bottom line with just a simple post to Facebook, a Tweet, or a Snap. Learn how to leverage social media and nurture a healthy "social" company culture with brand champions.

  • Learn how to use social media more strategically
  • Learn how to identify opportunities and threats
  • Learn how to get everyone in your organization onboard

As an early adopter of social media, Kat is a “pioneer” of the new rules of marketing and public relations. She’s known for making difficult topics easier to understand and more entertaining. Kat has worked with some of the world’s largest brands and has counseled dozens of senior leaders. She helps businesses and organizations navigate and leverage social media in ways that matter. She was named an entrepreneur to watch by Inc. Magazine, and her work has been featured in publications both nationally and internationally. She currently teaches at Mount Royal University. When she isn’t busy teaching and working on marketing programs, she’s planning her retirement to Cape Breton. Kat is the founder of TAKCAM, a local Alberta social media and digital marketing agency. You can find her at and on Facebook

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