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Tuesday, May 9, 9:00–10:00 a.m.
Susan GilbertSusan Gilbert
Omni Channel—Building a “Digital First” User Experience

Some of today’s most effective brands are realizing the benefits of aligning their online presence with terrestrial locations. Why is Amazon investing in retail pop-up locations? What has Apple been able to achieve with its store fronts? What can insurance brokerages in Canada learn from this shift to digital-first user experience, and what is the impact on terrestrial side of the business?

Susan will share MIG’s experience of how the goal of offering online products has created a shift in focus for the entire operation.

Susan Gilbert


Susan is Chief Operating Officer for MIG Insurance, an independent insurance brokerage with a unique perspective. We believe insurance is bought, not sold, and we connect our customers to the insurance products they need to protect their world. From developing branding initiatives to promoting insurance products and services both in the consumer and B2B sectors, Susan’s vision is to create the MIG umbrella to which customers will feel an affinity and sense of connection.

Adam Hare

Adam Hare
From Music to Insurance: A Raw, Digital Startup Story

For the past decade Adam has devoted his life to being a passionate, creative leader who can think outside of the box. His professional career spans from young entrepreneur with his own clothing line to later managing a creative team for the world's leading entertainment company at Universal Music and, more recently, making waves in the insurance industry with the launch of his modernized, online brokerage, Insurance Jack. Adam will candidly dive into the ups and downs along his offbeat journey and reveal the secret sauce to winning in a digital era.

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